A Common Sense Approach to Marketing and Operational Success
Why you should work with Justin
View Justin's LinkedIn Profile
With almost 20 years of experience across some of the biggest B2B, B2C, and PLG brands in the world, Justin has the skills needed to help with whatever marketing or business challenges your company is facing. Justin has served many roles over his career, including Head of Marketing for a small PE-backed start up, VP of Marketing Operations for a mid-size unicorn, and Director of Marketing Operations for a $4B public company. His experience doing the work in addition to holding leadership positions is what makes him uniquely qualified to help with all Marketing Ops, Revenue Ops, or Go-To-Market needs. He started at the bottom, so he knows what it takes to get results at all levels, and he knows how to identify talent and motivate employees. Justin's broad experience and skills make him the perfect person to assist in everything from coaching C-Level executives to teaching technical skills to junior employees.
His Approach
The formula for success in any business is not nearly as complicated as we think. Justin's approach is simple; he identifies areas of opportunities in your business or personal development where improvement is needed, he sets achievable goals, and he partners with you and your team to implement growth-minded solutions that everyone will support.
Why the name "GIR"?
In golf, a "Green in Regulation" or "GIR" is achieved when your ball reaches the putting green in the expected number of shots. That expected number varies based on hole length.
The crowning achievement is to get 18 GIRs in an 18-hole round of golf, but the best golfers in the world average about 66% achievement of this lofty goal. Most golfers hover between 10-30%.
In business, companies also set lofty goals, and achieving 66% of those goals should be seen a world-class achievement, rather than a disappointment.
GIR is about realizing that goals are important, but what's more important is setting realistic goals for your company and celebrating the successes, rather than bemoaning the failures.
Leadership Advisor
♦ Support for your existing marketing, marketing ops, revenue ops, or go-to-market team through advisory and mentorship services♦ Fractional team leadership during change or transition periods
MarTech Audit & Optimize
♦ Marketing Technology stack evaluation and road map
♦ Assess your data processes, including lead-to-cash process
♦ Technology evaluation, vendor selection, implementation
Performance and Analytics
♦ Measure your analytics maturity and review your performance marketing results
♦ Review your budget allocation and ROI
Demand Gen and Growth
♦ Build a demand and growth plan alongside your team
♦ Set up the foundational elements to help the team scale
BDR Partnership
♦ Build a collaborative communication plan incorporating outbound best practices for BDRs
♦ Cross-functional strategic framework to optimize working relationship between BDRs and Marketing
Talent Optimization
♦ Strategic direction for talent optimization and organizational design for growth or reduction
Career Coaching
♦ 1:1 or group sessions focused on career counseling, soft skills development, leadership, presentation skills, technical skills development, resume support, interview prep, and more
Golf Lessons
♦ Can't have a name like GIR Consulting without offering lessons!
Testimonials
I was moved under Justin's team, Marketing Operations, after a challenging management structure. Even before reporting to him, Justin had been a mentor and incredible leader. I worked for him for almost 2 years. In that time, he guided me through difficult projects and politics and 2 CMO changes. He helped me develop my team and we collaborated on establishing a vision for my team as it fit within Marketing Operations. My knowledge expanded because of this alignment and his gentle, respectful and champion management style.
Justin was well known for setting expectations for high quality programs and processes and his ability to unite a team to drive business impact. Our Marketing Operations was one of the strongest teams and our Employee Voice surveys proved it. Time and again our team scored higher than other marketing teams for trust in our direct managers and the support our managers provided.
Where Justin goes, I would follow. It was a pleasure to work for and with Justin.
- Annette Blackham Reed, Senior Director Global Strategic Campaigns and Demand Generation, SentinelOne
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I had the honor of teaming up with Justin at Collibra for two dynamic years. Picture a leader who seamlessly merges marketing prowess with data-driven mastery — that's Justin. Beyond his professional acumen, his mentoring spirit stands tall. Always there to dive into brainstorming or refine critical presentations, he made challenges seem surmountable. Justin’s blend of calm, courage, and clarity is rare and inspiring. I eagerly await another opportunity to work alongside him and hold him as my gold standard for leadership.
- Ankur Gupta, Director of Product Marketing, Securiti
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I had the pleasure of working with and for Justin across his different roles and across a number of projects at LogMeIn and Collibra. In that time a few things stood out to me: (1) He invests his time in people, both those who report to him and those that work with him (2) He is not afraid to tackle big projects and get them done and (3) He is willing to change his mind -- you just need to show him the data! Overall, Justin is a well-rounded marketer that brings a lot to any team he's on and I'm lucky I had the chance to work with him.
- Steven Sandiford, Senior Director of Analytics, Klaviyo
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Justin is THE leadership at the top of the Marketing organization, not just Marketing Operations. He was a key reason that I wanted to join his team and I count myself incredibly fortunate to learn, grow, and collaborate with him over the past year. He possesses a rare combination of the technical hands-on experience in Marketing technology to build and troubleshoot a technical problem, with the strategic and organizational acumen that makes him a trusted leader along side other executives. He is always open and approachable, honest, kind, and fearless in the face of his own adversity or assisting others through their own. Any organization that needs a leader to inspire, influence, and improve their organizational and operational processes would be a great fit for Justin to guide them toward greater growth, deeper culture, and ultimately success in attaining and exceeding their goals.
- Nate Novosel, Marketing Operations Manager, Collibra
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I had the pleasure of working with Justin on the same Marketing Leadership team, and ironically we started (and finished) working together on the exact same day. People will often write of others holding unique skills, but with Justin this is truly the case. Justin is not afraid to voice his opinion (based on past experience and knowledge) and challenge convention. He does so in a kind but direct way, which I greatly respect and find to be a huge asset to any leadership team. Not one to settle for status quo, but also once a decision is made and agreed upon, he supports and executes wholeheartedly and with precision.
He is very highly regarded by his peers, but especially by his team which he is supportive of beyond measure. He brings the best out of his team and they are happy to show up for him. He shares his knowledge and always makes time for people. Justin is a key player you want on your bench, for his strong business and operations acumen as much for the type of employee, advocate and manager that he is. He is a doer, I greatly respect him and would highly recommend him for any role!
- Dina Gowar, Digital Marketing Director
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He's definitely a wealth of knowledge and was always willing to share that knowledge and help others around him expand how they were able to be successful. I would recommend Justin for any company looking to build a great marketing function and a great culture to accompany.
- George Dexter, Internal Recruiter